The popularity of virtual motorsports racing on television has come with surprising success stories and occasional complications as race teams scramble to create value for sponsors and partners. IndyCar drivers participating in the series’ online races represent their real sponsors and for the most part that is also true in NASCAR. Some of the small-team […]
The popularity of virtual motorsports racing on television has come with surprising success stories and occasional complications as race teams scramble to create value for sponsors and partners. IndyCar drivers participating in the series’ online races represent their real sponsors and for the most part that is also true in NASCAR. Some of the small-team […]
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